TX Creamery
ART DIRECTION/ CONTENT CREATION/ SOCIAL MEDIA MANAGEMENT
For TX Creamery, I led full-scope content creation and social media management that included photography, videography, caption writing, and strategic planning, to build a digital presence that felt as premium and indulgent as the product itself, while staying warm, playful, and approachable.
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The Problem
TX Creamery needed an online presence that matched the quality of their
product: luxury without feeling stuffy, premium without losing personality.
They wanted their social channels to feel cohesive, elevated, and on-brand, while
still being friendly, engaging, and aligned with their established brand guidelines.
The visuals needed to feel high-end, and the voice needed to feel human.​​
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Strategy
I created and executed a comprehensive content strategy built around clear posting pillars, balancing product storytelling, value-add content, trend-based moments, and community engagement, to give TX Creamery a consistent, recognizable digital voice.
From there, I produced and managed all creative assets across platforms, including:
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Original photography and short-form video​
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Trend-driven Reels and series-based content
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Strategic caption writing that blended indulgence with approachability
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Monthly content planning aligned to seasonal moments and brand goals
Before
After
Impact
This approach helped:
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Establish a strong, cohesive brand presence across social channels
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Increase overall engagement through save-worthy recipes, polls, and interactive formats
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Build audience consistency and recognition through a defined voice and visual style
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Strengthen TX Creamery’s foundation for future paid media and growth campaigns
The result was a social ecosystem that not only looked premium, but performed like it, setting the brand up for scalable, long-term digital success.
Results
TX Creamery saw significant organic growth across Instagram and Facebook, all without paid media support:
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Instagram views increased 119% month-over-month
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Reach grew over 500%, expanding the brand’s visibility to new audiences
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Follower growth increased 240% in May alone
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Engagement rose consistently, with interactive and human-centered content driving the strongest performance
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Profile visits increased 18%, showing deeper audience intent beyond passive viewing
By pairing strategic content planning with creative experimentation and ongoing performance analysis, I helped transform TX Creamery’s social presence into a high-impact brand channel that supports long-term growth and premium positioning.
