Delivering Transformational Growth

ART DIRECTION/ DESIGN

The Ask

​Design a logo for the Pepisco supply chain national sales meeting.

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Must haves: 

Meeting headline and subhead: Delivering Transformational Growth, PFNA Supply Chain

Frito Lay and Quaker Logos

Year: 2025

I developed a lockup and key visual that brought together all of our client's must-haves in a cohesive and meaningful way. Upward arrows were used as a visual element to symbolize growth, progress, and forward momentum. To ensure brand alignment, I referenced the Frito-Lay and Quaker color palettes, integrating bold yellows and deep blues. Finally, I incorporated gradients to represent transformation, visually reinforcing the idea of evolution and adaptability. 

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After approval, this design was blown out to light meeting dress up, digital screens, powerpoint templates, signage and Zoom backgrounds.