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Snack Life Balance
ART DIRECTION/ DESIGN
​The Ask
Deliver an evergreen campaign big idea that converts shoppers to buy Permissible by appealing to their taste buds and their desire to be healthier.
The Key Visual
It’s all about balance, right? That’s why we’re serving up the perfect snack-life
balance, where bold taste meets better choices. Because you shouldn’t have to choose between feel-good and flavor.
Smart snacking never looked (or tasted) so good.
​
Our audience is a customer who wants to have their usual, flavorful snacks, but not feel too bad about what's in their pantry. I incorporated illustrative illustrative elements, bold imperfect fonts and bright colors to make these designs fun and eye catching.
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