ReThink Therapy
ART DIRECTION/ CONTENT CREATION/SOCIAL MEDIA MANAGEMENT/PAID AD MANAGEMENT
ReThink Therapy has an office in Dallas providing connection, understanding, and
self-discovery. They were looking to grow and needed a marketing plan. Together with their business consultant, I outlined and executed an effective social media strategy that allowed their owner to hire on two more people and open up to the possibilty of expanding to a second location.
Working with a copywriter, I created monthly content calendars for social media posts. The ones that performed the best were turned into ads. Utilizing a monthly budget, I ran overarching awareness campaigns, traffic campaigns and retargeting ads in combination with boosted posts.
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I set up quarterly content days where I went up to the office and worked with their business consultant to create talking points and filmed videos that we used throughout the next four months.
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Over the course of 7 months, we received 704,3011 views and 7,225 Link clicks on both Instagram and Facebook. These interactions have resulted in a significant increase in appointments and new patients.
